Evaluation of the use of Internet Marketing in the Home Appliances Research Paper

Evaluation of the use of Internet Marketing in the Home Appliances Sector in India - Research Paper Example Computers and Information Technology (IT) have brought about a sea change in most of the domains of human activity The manner in which business enterprises conduct many of their business activities has also been hugely impacted on by computers and information technology, because of the benefits that business enterprises have found in incorporating computers and information technology into the various business activities. The Internet is one of the major developments in information technology. The spread of the use of Internet has been dramatic since its advent a little over five decades ago, such that there is hardly any sphere of human activity that it has not penetrated into. Marketing is a key functional area of a business enterprise and the Internet offers high potential for marketing to be more effective in all its areas of functionality. There is a growing body of knowledge to support the use of Internet in marketing efforts to make it more efficient and effective. The customer is the focus of any business enterprise and the Internet assists marketing in restating and emphasizing this focus India along with China is considered to be the growing and dynamic economic forces in Asia. Furthermore, India is known to have a strong base for software developments increasing the application of computers and the Internet in different fields. This strength has the potential to benefit the marketing efforts of Indian business organizations, as these business organizations attempt to spread their imprint around different places of the world. Understanding the depth to which the Internet is used by the business enterprises in their interaction with consumers and evaluating how it is used will add to the body of knowledge of the use of internet by business enterprises around the world. A feature of this increased understanding will lie in its ability to show how the business enterprises in an emerging economy can use the Internet for their marketing efforts and open out new lines of study to provide a comprehensive body of knowledge on it. From a personal perspective, I was born in I ndia and my early education was completed in India. I am keen to understand the characteristics of the business environment in India and this study helps me in that direction. Aim of the Study The aim of the study is evaluate the extent to which Internet marketing is used in the home appliances sector in Indi